Starting My First Business With Invisible Fencing Taught Me the Tough Realities of Creating a New Market. In This Piece, I Share the Challenges, Lessons, and Strategies I Learned to Help You Navigate Category Creation.
Explore How Stepping Outside Their Circle of Competence With Emerging Technologies Like AI, Blockchain, and Drones Has Led Many Entrepreneurs to Failure. These Cautionary Tales Reveal the Importance of Aligning Business Ventures With True Expertise to Build a Foundation for Success.
How to Avoid Failure by Sticking to Your Circle of Competence Read More »
Sales processes vary significantly between Business-to-Consumer (B2C) and Business-to-Business (B2B) transactions. While B2C sales are often simple, involving a single decision-maker, B2B sales are more complex, especially when dealing with larger companies. This complexity arises because B2B transactions typically involve multiple stakeholders, each with distinct roles, priorities, and decision-making criteria. To successfully close a complex
How to Handle Complex Sales for B2B Businesses Read More »
Not All Customers Are Equal; Some Drive Profits, While Others Quietly Drain Resources. Customer Profitability Analysis (CPA) Helps You Identify Which Customers to Nurture, Improve, or Let Go.
How to Master Customer Profitability Analysis Read More »
To all our readers, we wish you a Happy New Year. We are enjoying it with your loved ones. We will see you next week.
To all our readers, we wish you a Merry Christmas. May you enjoy it with your loved ones. We are. See you in the New Year.
Discover How Precise Cost Allocation Can Transform Your Business Profitability: Learn the Secrets Behind Activity-Based Costing, Uncover the True Cost of Projects Like Never Before, and See How Transparency Creates Client Trust and Better Margins.
How to Unlock the Power of Activity-Based Costing Read More »
Selling to small and midsize businesses often requires reaching top executives, but gatekeepers can pose significant challenges. With thorough preparation, personalized communication, and a strategic approach—including leveraging sales team insights and respecting gatekeeper roles—you can navigate these barriers and connect with key decision-makers effectively.
Tips to Make Successful Sales Calls Read More »
Discover How the “Death of Cookies” and Digital Privacy Issues Are Transforming Online Marketing. Learn New, Privacy-Friendly Strategies to Reach Your Audience Effectively. See How Your Business Can Adapt to a Cookie-Free World and Find the Right Platforms to Connect with Your Ideal Customers.
How to Adapt to Digital Privacy and the End of Cookies Read More »
To all of our readers, we want to wish you a Happy Thanksgiving. May you enjoy it with your loved ones. We are. See you next week.
Happy Thanksgiving… Read More »
